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Business briefs: Romero becomes first Latina broker/owner of a Century 21 office in Tennessee




Eva Romero

Eva Romero

Local real estate influencer Eva Romero, broker/co-owner of Evaco Properties, announced she has chosen to franchise her company and grow under the Century 21 Real Estate brand to do business as CENTURY 21 Capital Properties. Romero, the first Latina broker with the CENTURY 21 brand in Tennessee, and her 6 relentless sales professionals can now leverage a growth-oriented and collaborative culture that affords them access to the best in class productivity platform, agent learning and coaching, marketing support and technologies to better serve homebuyers, sellers and property investors in and around Nashville. Romero views the affiliation as a win-win for her company and, more importantly, her clients.

“I have devoted most of my life to service through leadership, in my profession and in my community as an educator, mentor and philanthropist, and to affiliate with the CENTURY 21 brand known for having giving back baked into its global culture aligns perfectly with my personal and professional goals,” Romero said in a news release. “The team is thrilled to be affiliated with an industry powerhouse that, for almost 50 years, consistently reinvents itself as a provider of the tools and resource agents need to deliver extraordinary experiences to clients and customers.”

 

 

BBB announces local winners of 2022 BBB Torch Award for Ethics 

Better Business Bureau, serving Middle Tennessee and Southern Kentucky, recently recognized five businesses for their commitment to ethical business practices.

BBB 2022 Torch Awards winners are Hunt Memorials, SMNutrition, Automated Collection Services, Earl Swensson Associates and Rackley Roofing.

The Torch Awards for Ethics is the most prestigious honor BBB bestows on businesses operating within Middle Tennessee and Southern Kentucky. Winners are selected based on their commitment to ensuring the organization’s practices meet the highest standards of ethics, operational integrity and ethical business practices.

“This award allows BBB to highlight businesses that are making a difference in their communities while intentionally maintaining a positive work environment for employees,” Robyn Householder, President and CEO of BBB serving Middle TN and Southern KY, said in a news release. “In this changing environment, it is great to honor businesses committed to maintaining trust and doing what is right in the marketplace.”

TDCI joins NASAA in cautioning investors about investment scams in Metaverse

The Tennessee Department of Commerce & Insurance’s (“TDCI”) Division of Securities is joining the North American Securities Administrators Association (“NASAA”) to share an Informed Investor Advisory cautioning investors to protect themselves from investment scams and frauds offered in the unregulated metaverse, the online virtual “world” that provides users with immersive experiences through virtual or augmented reality technologies.

The metaverse may offer numerous potential investment opportunities, including virtual real estate, nonfungible tokens (“NFT”) and other businesses. But the advisory warns that the lack of regulation in the metaverse, combined with the ability to operate from anywhere in the world, make it easy for fraudsters to hide their financial schemes. In addition, security lapses on some developing platforms and the ability to build fake metaverse experiences can lead to hacks, fraud, or the theft of users’ funds.

“All investments come with some risk, and no one can be guaranteed against loss when it comes to an investment,” TDCI Commissioner Carter Lawrence said in a news release. “While the metaverse promises the benefits of new technology, scammers will use it to dress up the same old financial scams and prey on investors in the metaverse. Tennesseans need to be wary of any investment that is promising unrealistic returns with minimal risk.”

Jayson Promotions, partners behind Project Live announce new strategic partnership

Jayson Promotions and Project Live partners are pleased to announce they have entered into a strategic partnership, combining Jayson Promotion’s leading event consulting and talent buying services with Project Live’s entertainment marketing and festival producing team. The new venture will be Jayson Entertainment Group.

Fairs, festivals and casinos have recognized the impact that digital event marketing and content creation have made on live events and their need to accelerate their brands and live entertainment shows with digital marketing and mobile ticketing solutions to ensure they remain competitive with the market. This partnership brings together the deep skills of talent buying, event production consulting and entertainment marketing.

MP&F Strategic Communications hires former Titans leader as director of paid media

MP&F Strategic Communications has added Jennifer Hinkle as its director of paid media. In this role, Hinkle will lead the charge on MP&F’s paid media work and enhance the agency’s capabilities and expertise.

Hinkle brings more than 20 years of experience in marketing and digital strategy to MP&F after a long career in professional sports.

“As our agency continues to grow, it’s critical to find talented leaders who will help us continually elevate the work we do for our clients,” Jennifer Brantley, managing partner at MP&F, said in a news release. “Jennifer will work directly with members of our marketing, creative and data analytics teams on allocation, planning, tracking and optimization of media spend, and coordination of fully integrated, multichannel campaigns with our account staff.”

Sonata Bank taps Shaw as SVP, commercial banking manager

Sonata Bank has named long-time Nashville-area banker Brian Shaw as senior vice president, commercial banking manager.

“We are thrilled to have Brian lead our commercial banking practice,” Dan Dellinger, Sonata’s chief executive officer, said in a news release. “His expertise, market knowledge and dedication to helping local businesses owners is invaluable during our initial phase and beyond.”

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