For the past 20 years, Brian Seeliger spent his time as the Tennessee Titans gameday producer.
Today, he is gearing up to open Nashville’s first three Pool Scouts locations.
Pool Scouts is a pool care service that delivers maintenance, cleaning, and minor restorations to the backyard pools of families.
Operation teams and service trucks will show up at customers’ houses when requested through either the website or phone, and that’s when Seeliger and his team go to work.
“Think of it as a lawn service, we come every week whether it’s bi-weekly or monthly, and we are testing, monitoring, treating, and servicing your pool using state-of-the-art equipment to ensure we know exactly what’s going on,” he said.
While Seeliger explains that all pools should be treated on a weekly, bi-weekly, or monthly basis, he said customers won’t have to sign up for a membership and will have the freedom to order as they please.
“That’s the beautiful thing about it, there are no contracts. If I come and treat your pool once and you feel confident that you can take care of it the rest of the way then you can do that,” he said.
It’s a potentially lucrative industry considering the demand for pools. Seeliger mentions that was a big reason for his investment into this franchise.
Yet, one question remains: How did Seeliger get to this point?
It starts back during the midst of the COVID-19 pandemic, which put a halt to the live events he managed as a gameday producer.
“Everything got shut down when the pandemic hit,” he said. “ I did some soul searching of where I needed to go and what I needed to do. Ultimately, I needed to find something other than production.”
Seeliger looked into multiple industries before finally finding the pool-based franchise that met all of his needs and hobbies, explaining that the pool care service and gameday producing have more similarities than meets the eye.
Gameday producing for an NFL team requires of a lot of attention to detail.
A producer must know the ins and outs of both teams and the event while also making sure that every camera angle, soundbite, and graphic is perfect leading up to the big game.
All these moving parts are added to help align a team of people toward a common goal — maximizing the experience for people.
It’s something that Seeliger sees a lot of in the pool service industry.
“It’s all about the fan experience at the stadium and I want to carry that on with Pool Scouts,” he said. “There’s a lot of memories made on the football field and a lot of memories made in the backyard in the pool. You want those weekends to be perfect.”
As for jobs that these franchises are bringing to the Music City, Seeliger indicated there will be a large number of opportunities for those interested.
A “can-do” attitude is what the Pool Scouts owner is looking for, as he mentions future positions include technicians, service representatives, customer service, and directors of operation.
“I don’t want people who are interested in working for me and Pool Scouts to think it’s just going to be a dead-end job,” Seeliger said. “There is huge growth potential, and why I say that is because of the extra territories that will be opening up in year two and year three.”
The first Pool Scouts of Nashville will be based out of Franklin with an expected opening date later this month. It will also cover areas in Nashville, Murfreesboro, Brentwood, Spring Hill, and Columbia.
Following it will be Seeliger’s year-two operation in West Nashville near Hendersonville.
His planned year-three operation in East Nashville territory will cover Mt. Juliet and Lebanon.
Pool Scouts is based out of Virginia Beach, Virginia, providing services for over 65 territories across eight states.