LEBANON — Nashville will be transformed into #NASHCAR as race weekend banners, events and activations will start to fill the streets in downtown Nashville and throughout Middle Tennessee as a phenomenal NASCAR weekend at Nashville Superspeedway takes place June 24-26.
Headlined by the Ally 400 NASCAR Cup Series race on Sunday, Middle Tennessee’s home for racing and entertainment has teamed up with a premier group of partners to offer Nashville a weekend of pageantry, including an Ally-sponsored Downtown Aerial Drone Show on Saturday and wrapping up with a one-of-a-kind experience that will bring racing and music together at the track Sunday.
“Nashville has embraced our Ally 400 #NASHCAR weekend with many activities and shows of support,” said Erik Moses, Nashville Superspeedway’s president and general manager. “Anyone living or traveling through the city this month can’t miss what’s going on, both at the track and downtown.”
Here’s a list of what events and promotions fans can expect around the latest #NASHCAR happenings:
DOWNTOWN DRONE SHOW, SPONSORED BY ALLY
Set for Saturday night at 10:30 p.m., Ally will light up the sky above the Cumberland River with an aerial drone show celebrating the intersection of racing, music and Nashville. Fans hanging out on Broadway will also be able to see and enjoy the show as they look toward Nissan Stadium.
OLE RED ALLY FAN HEADQUARTERS
Ole Red will serve as the Ally Fan Headquarters throughout the weekend, with the Ally 48 Chevrolet Camaro ZL1 show car — featuring the stunning Ally 400 paint scheme designed by Dale Earnhardt Jr. — appropriately parked right outside for fan photos on Friday and Saturday night.
On Friday at 8:30 p.m., Dale Earnhardt Jr. will be hosting a live recording of his podcast, The Dale Jr. Download. Fans are welcome to attend and even participate in a live Q&A with Dale and his special guests, including former Tennessee Titan and NASCAR fan-favorite, Bernard Pollard.
In celebration of the weekend’s happenings, several local buildings will be lit in Ally purple throughout race weekend:
Tennessee State Capitol
Nashville City Hall
Nashville Municipal Courthouse
Korean Veterans Bridge
Starting in mid-June, banners promoting race weekend were installed at the following structures or locations:
Seigenthaler Pedestrian Bridge
Korean Veterans Boulevard light poles
Music City Center Roundabout light poles
Broadway from 1st Avenue to 5th Avenue light poles
Hard Rock Café on Lower Broadway features banners hanging on the exterior of the building that were installed prior to the recent CMA Fest and will remain in place through race weekend.
Ole Red as Ally Fan Headquarters will be exteriorly wrapped with signage delineating itself as such.
In partnership with NASCAR and Outsider, a media and lifestyle company, a party bus wrapped in Nashville Superspeedway colors has been circulating through downtown for the past few weeks and will make its way to the track for race weekend, where race fans can cruise around just as if they were on Broadway.
BILLBOARD AND LED DISPLAY SCREENS
Whether arriving to the airport, driving to get downtown or enjoying your favorite hangout on Broadway, race messaging can be seen at or on the following:
OOH billboards in high-trafficked locations across the metro
Fifth and Broadway digital displays
Nashville International Airport (BNA) digital displays and screens
Tailgate and Live Show: In conjunction with media and lifestyle company Outsider, NASCAR and Nashville Superspeedway are hosting the ultimate party to start the #NASHCAR weekend at Losers Bar in Midtown starting at 4 p.m. on Thursday. The event will feature a live podcast recording by NFL veteran quarterback Jay Cutler and ESPN Reporter Marty Smith, followed by the legendary Whiskey Jam at 7 p.m.
The world premiere of the upcoming documentary about the career of NASCAR driver Kyle Busch, Rowdy, will debut in Nashville on Thursday. The red-carpet affair will begin at Regal Opry Mills at 7 p.m. before festivities make their way to Dierks Bentley’s Whiskey Row for the after-party.
In conjunction with the Ally 400 and its Nashville-based festivities, Ally will also be a sponsor of the Nashville Pride Festival at Bicentennial Capitol Mall State Park in downtown Nashville.
Friday, June 24: Rackley Roofing 200 NASCAR Camping World Truck Series race (7 p.m., FS1)
Saturday, June 25: Tennessee Lottery 250 NASCAR Xfinity Series race (2:30 p.m., USA)
Sunday, June 26: Ally 400 NASCAR Cup Series race (4 p.m., NBC)
Tickets for the June 24-26 NASCAR weekend start at just $35. Kids 12 and under get in free for Friday and Saturday races and for just $10 (all with a paying adult) for the Ally 400 NASCAR Cup Series race on Sunday.
Track Access Passes are available and can be purchased at the same time as race day tickets.
For Nashville Superspeedway ticket information visit www.nashvillesuperspeedway.com or call 866-RACE-TIX for details.